M. Byvoet
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Mass customization for e-tailors; the holy grail to sustainable supply chain innovation
On-line sales keeps growing with record pace and apparel is on top of the list An US Study, carried out yearly to analyze Christmas shopping behavior, has revealed that on-line sales rose 18% (2013 over 2014), totaling now to 37% of total sales (from 16% four years ago). The majority of spending still goes through…