Tim Maxwell
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Innovation in cleaning technology serving needs of tomorrow’s consumers – By Tim Maxwell, President of GreenEarth
It’s been said that ideas are the natural born enemy of the way things are. And of course, given that, it is the consumer who is the natural born beneficiary of ideas. Consider the world in 1800. The population was 1 billion and Rev. Thomas Robert Malthus had just published an essay on the Principle…
GreenEarth cleaning: Evolve or Perish
Evolve or perish! That may be the most basic business axiom for all industries and companies that compete in free markets. When viewed through the prism of history, evolution in markets has been driven by the demands of society as they are reflected by the collective view of their consumers. Consider, for example, the segment…
Reinventing Professional Textile Care
We face a number of formidable challenges as an industry. Oversaturation and lack of innovation feed the perception that professional textile care is a commodity service. Unfavorable views of dry cleaning, style shifts toward casual wear and declining discretionary income bring fewer garments through the door. Regulatory restrictions make it harder and more expensive to…