Michiel Scheffer
Contact this expert
More from this author
Convenience Laundry
Table of contents The Challenge: introduction Demo-economic trends in Europe Agening Crisis and consumption Housing and debt crisis Modern home economies Qualitative trends sharing economy Price and value consciousness Digital consumers Market potential Limitation of statistics Scenario based forecast Segments Young professionals Modern families Geography Activate the consumer Place Product Price Personnel Promotion We…
Demographic changes effecting PTC in Europe
There are different ways to look at the world around us. There are multiple ways to deal with the changing society and the changing world. There are several ways to describe the direction in which we are moving. Every reader of this book, as well as every writer of this book, has his or her…
Textile care trend overviews in Western markets
The professional textile care market covers overlapping realities. The core service offer is to externalize textile care of domestic textiles and professional textiles. Three segments can be identified: dry cleaning (for domestic and professional products, but mainly domestic), launderettes (domestic products) and laundry services (domestic and professional, but mainly professional). The boundaries between the segments…