M. Shimenoki
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Haute Couture cleaning as a ‘new concept’; a case study from Japan
My name is Mr. Masashi Shimenoki. I have been involved with textile evaluation and quality of dry cleaning for over 40 years. From 1950 until 1992 Japan’s dry cleaning industry was the most successful in the world. In 1992 the business revenue reached 820 billion yen. I will talk about the process that made it such…
the Japanese initiative of textile care: High end dry cleaning
My name is Mr. Masashi Shimenoki. I have been involved with textile evaluation and quality of dry cleaning for over 40 years. From 1950 until 1992 Japan’s dry cleaning industry was the most successful in the world. In 1992 the business revenue reached 820 billion yen. I will talk about the process that made it such…
Innovations in drycleaning in Japan
In Japan, on 20 October 2014, The Minister of Economy, Trade, and Industry announced that Japan Industrial Standards (JIS) had finally been established through harmonization with ISO. Existing care labels in Japan used a model that was not found elsewhere in the world and which was not suited for the professional cleaning industry because, according…
How to respond to the worldwide recession as a dry cleaning industry
Dry-cleaning business revolution in the 21st century Looking at current fashion trends and garment items, we can see the rapid increase in the kinds of materials and processing techniques used by the leading clothing manufacturers. As a result, the traditional dry-cleaning businesses are faced with more and more dilemmas such as discoloration and transformation of…