TC (Retail Textile Cleaning)
Cases on specialisation in Retail PTC; an inspiration from companies around the world
1. New online business specializing in cleaning UGG boots, Scotland Laundry and dry cleaning specialist of Cathkin Clean and owner of Munro Cleaners Scotland; Gavin Smith, has recently launched a new online business which specializes in the cleaning of UGG boots; unisex sheepskin boots. The new business is a boot cleaning and boot restoration service of…
Read MoreHow to embrace marketing in a modern Retail PTC business
As explained in paragraph 2.3.1 the internet has a huge influence in Retail PTC, the ‘communication era’ of the internet (with explosion of Social media) causes enormous changes to the landscape of marketing & communication, especially in Retail in many countries. This paragraph will provide an overview of strategy, tactics and execution of modern Retail…
Read MorePTC business model on cooperation with complementary services
In the previous two paragraph’s an in-depth analysis was made on two target groups for Retail PTC. This paragraph describes a business model which focuses on the execution of the model (cooperation) instead of the target group. Therefore it can be mixed with the previous two models. The main reason for analyzing the cooperation model…
Read MoreThe on-demand business model for ‘dual earners & singels in Retail PTC
Going into further detail with on-demand & convenience laundry business models the following paragraph provides a deeper understanding on the business model for dual earners & singles, including the target group of professionals. Basically the elements addressed below provide an overview of the things to keep in mind when setting up a convenience service for…
Read MoreCase study: On-demand laundry with Laundrapp (UK) and Washio (USA)
The previous paragraph provides some explanations on the global developments that are occurring but the important questions is of course how it will influence the textile care industry. Although there are many more companies that have implemented online business models (or made attempts to do), this case study will describe how two successful companies in…
Read MoreChanges in consumer buyer behaviour: ‘The Platform Era’
In the previous chapter changes in modern society have been described based on developments in digital technology worldwide. These developments have had a huge impact on the buying behaviour of these consumers, especially through the developments with internet. The internet has facilitated customers to buy their products and services online, and year after year e-commerce…
Read MoreChanges in modern society; we’re halfway the chessboard
To put the developments of modern society into perspective a reference is made to a Youtube video of Andrew McAfee, an MIT research scientist. He explains the speed of change in modern society with an old story about the inventor of the game of chess. The inventor showed the game to the emperor of India…
Read MoreThe standard business models in Retail PTC (Professional Textile Care)
In Retail PTC a clear distinction can be made between two models that have proven to be successful throughout most countries worldwide. The First is the traditional ‘warm’ shop where the customer comes to the shop to bring in & collect the garments. The second is the ‘service point model’ where networks of convenient pick-up…
Read MoreLifecycle & market phases that apply for any business model
This theory provides an understanding of the current marketplace for a specific product (or service) in a country or region. Each market phase has its own characteristics. From a business perspective a product or service can be defined as anything that meets the needs of customers. The definition thus encompasses both physical products (TV’s, cell…
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