Logistics & operational management for textile services anno 2015 and beyond…

Introduction: transition in logistics and operational management Textile service is changing at a rapid pace. These changes originate from developments within the sector but also from market demands outside of the sector. New technologies make it possible for companies to optimize their business processes. On the other hand, the market and its customers are requesting…

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Modern marketing is not limited to media-related experiences, it’s about the whole user experience!

Modern marketing is not all about online marketing. Marketing transformation is operating in a fast-paced and constantly evolving environment. Marketing, content, channels and cross-media are part of an ongoing evolution. Regarding the customer behavior, marketing is no longer just about the price, product, distribution channels and promotion. Modern marketing is always on, omni-channel, and it…

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The Impact of the online revolution on retail and purchasing behavior

Over the past decades societies worldwide have seen numerous changes occurring. Mostly, these changes were caused by the rise of digital and online applications. This online revolution enabled mass customisation and extremely well targeted marketing. With the market penetration of the Smart phone and the emergence of social media this has even become possible on…

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How innovative logistics for convenience service enable new services

The concept of delivering convenience to customers has in an increasing matter become important to modern society. An industry where these convenience services have explicitly taken its form are supermarkets. To improve the service for their customers supermarkets have increased their product offering based on the needs of consumers. First of all the service in…

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Professional textile cleaning; up to 3 times more environmental friendly compared to domestic laundry

Sustainability is a basic value for professional textile cleaning. In the past different projects are set up commissioned by NETEX partnering with CINET resulting in measures and work methodologies that can guarantee a safe, sustainable and environmental friendly professional textile cleaning operation. With the implementation of these “Best Parctices” the professional textile cleaning is a…

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Sustainable distribution concepts in logistics

Today, the truck industry, logistic operators and carriers, are convinced that sustainable transport is a distinctive competitive advantage. The question is what logistic concept is best suited to implement sustainable logistics. The logistics challenges of laundries are very diverse. A tablecloth for a restaurant is from a logistic point of view complete different to the…

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Innovative marketing initiatives waging war on the household washing machine

The world is changing, and the Professional Textile Care market needs to change with it. Everywhere, new visions and new ways of marketing are emerging to adapt the market to fast-paced, service-oriented, and time-efficient modern everyday lives. Companies are setting themselves apart with unique ideas, inspiring others to also adopt a fresh vision. Internet is…

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